PEI Cannabis Management Corporation - 2019 Annual Report
STRATEGIC GOAL 3 - CORPORATE CITIZENSHIP
STRATEGIC GOAL: To be an excellent corporate citizen with high brand equity achieved through the promotion of responsible cannabis consumption, ongoing stakeholder engagement, and internal CSR campaigns. TACTICAL OBJECTIVES: 1. To build mutually-beneficial stakeholder partnerships that align with the PEICMC’s objectives; 2. Ensure cannabis is retailed in a responsible fashion that is educational in nature and aligns with the promotional restrictions; and 3. Continuously improve the PEICMC’s reputation as an excellent corporate citizen among stakeholders.
PEFORMANCE MEASURES Investment in CSR Initiatives Retail Responsible Service Score Corporate Citizenship Survey Score
Actual 2017-2018
Target 2018-2019
Actual 2018-2019
% of Target 2018-2019
Target 2019-2020
N/A
$50,000
$40,696
81.39%
$100,000
N/A
N/A
N/A
N/A
75%
N/A
N/A
N/A
N/A
75%
20 www.peicannabiscorp.com • 2019 Annual Report
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