PEI Cannabis Management Corporation - 2019 Annual Report

TACTICAL SUMMARY Very early in the planning phase, PEI Cannabis determined that high functioning, knowledgeable, and engaged retail teams would be imperative to success in adult-use cannabis sales. The value proposition that PEI Cannabis needed to make to compete with the illicit market upon launch is a superior retail experience, and this experience starts with the corporation’s people.

To achieve success in this area, PEI Cannabis has executed tactical plans focusing on Workplace Wellness, Engagement, and Professional Success. Short-term success in this area has been realized, which is most notably observed in the tremendous retail teams working at PEI Cannabis retail sites. However, the corporation has also identified some key challenges and opportunities as it relates to preserving a corporate culture and operating philosophies that employees value, while also maintaining workforce engagement in the full suite of strategic objectives as set out by PEI Cannabis. KEY HIGHLIGHTS Workplace Wellness • The health and safety of PEI Cannabis employees was a guiding theme of storefront design, including ergonomic workstations, discrete communication tools, and robust security measures. • PEI Cannabis achieved 98.81% of its strategic target related to absenteeism due to injury or illness, which is viewed to be a top corporate success and one to build on through fiscal 2020.

24 www.peicannabiscorp.com • 2019 Annual Report