PEI Cannabis Management Corporation - 2019 Annual Report

How did FIGR get started? FIGR got its start as the PEI company formerly known as Canada’s Island Garden. Founder Edwin Jewell and the Jewell family bring over 5 generations of farming experience to the company, which began growing and selling medical cannabis in 2016, and serving the recreational market on legalization in 2018. How would you describe the FIGR brand, and how do you tell this story to customers? The FIGR Brand merges generations of farming wisdom with cutting edge science. At FIGR, we are all about transparency. We provide consumers with a fully traceable product from seed to sale with our propriety track and trace system called SENTRI. Using the FIGR website or the FIGR Budtender App, consumers can find the exact levels of cannabinoids and terpenes in their products, as well as information about who, where, and how their product was grown. The SENTRI technology is unique to us and is industry- leading in terms of transparency to the end consumer. FEATURED SUPPLIER

Left to right: Edwin Jewell, President and Alex Smith, CFO & VP of Operations

What does FIGR feel its signature product is? We go the extra mile on our Master products. We take pride in hand-selecting the highest quality buds and packaging them into glass jars for the most discerning cannabis connoisseurs. How does FIGR see the adult-use recreational cannabis industry evolving? We believe there will be a reduction in the stigma associated with cannabis and consumers will embrace this amazing plant. The category will mature as producers gain more experience in meeting the needs of consumers, and new products becoming available under the Phase 2 regulatory framework willl make the category more attractive to new cannabis users. What can customers expect from FIGR in the second year of legalization? Firstly, we will be transitioning our Craft line packaging to be more eco-friendly, reducing the packaging weight by more than 20% while also using 25% recycled materials. FIGR will also be introducing exciting new products with our Master and Craft line of Vape products.

26 www.peicannabiscorp.com • 2019 Annual Report