PEI Liquor Marketing Guide 2019-2020

SPIRIT & WINE END WINGS

Only cross category products will be approved for this program, in effort to entice consumers to make an impulse purchase in a category outside of their initial intention.

Spirit & Wine End Wings

Program Period

Spirit & Wine End Wings

1 2 3 4 5 6 7 8 9

$400 $600 $700 $700 $600 $600

$1,000

$400

$400 Locations: Location of displays are based on availability of space in stores.

Selection of products is based on the following factors:

• Profitability / sales potential • Relevance to consumers shopping wines planogrammed in the Canada section • Inventory levels

Locations: TBD • P1: $300 • P2: $350 • P3: $400 • P4: $400 • P5: $325 • P6: $325 • P7: $475 • P8: $250 • P9: $275

NEW – Wine Shelf Extender Program A new display space located in the Canada wine section providing additional exposure for wines from any country that may be of interest to consumers shopping the Canada section; one of the highest-traffic areas in PEI Liquor stores. One display available per period. Limit one SKU per display. Eligible products: Wine 750 mL all countries.

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PEI Liquor Marketing Program Guide | 20