PEI Liquor Marketing Guide 2020-2021

CHILLED PRODUCT PROGRAMS Cooler at Cash

Open faced coolers are located at cash for impulse Single Serve products which are typically refrigerated. There are Eleven (11) Display opportunities available per retail outlet. Suppliers can apply for brands within the marketing period applications. The program allows for one (1) brand with two (2) facings per period. The selection of Cooler at Cash products will be based on:

Category strategy Seasonal themes

• • • • •

Profitability/Sales potential

Inventory levels Program support

COOLER AT CASH

Eligible Products

Cost (per SKU)

Single Serve Beer, Ready to Drink, Cider and Wine

$5,000

Duration: April 2020 – March 2021 Locations: Oaktree, Queen St, West Royalty, Cornwall, North Rustico, Stratford, Montague, Kensington, Granville, Waterfront, O’Leary & Borden-Carleton. (12)

28

PEI Liquor Marketing Guide 2020 / 2021

17