PEI Liquor Marketing Guide 2020-2021

RETAIL OUTLET SALES STATISTICS This document details PEI Liquor’s updated marketing programs, program periods and application process for PEI Liquor’s fiscal year (April 2018 – March 2019). Marketing program fees are aligned not only by store sales but also by monthly sales volumes as detailed in the following:

Period Sales

15%

14% 14%

12%

10% 10%

9%

8%

8%

Period 1 Period 2 Period 3 Period 4 Period 5 Period 6 Period 7 Period 8 Period 9

5

PEI Liquor Marketing Guide 2020 / 2021