PEI Liquor Marketing Guide 2020-2021

PROGRAM APPLICATIONS PEI Liquor has a variety of marketing programs available for 2020/2021, and is open to discussing other mutually beneficial opportunities. The following programs are available for the period dates outlined below. Invoices will be issued to Applying Agents upon program completion , NOT to Individual Suppliers . Note: invoices will be issued to the agent that initially applied for the marketing program, unless otherwise notified. If changes to your portfolio occur, please advise the marketing manager immediately, so the changes can be made. Pricing is based on display opportunity and further by period, size and number of locations. Where an opportunity is not available in all 17 locations, the list of stores appears in order by sales. Application Process Various marketing program opportunities are available throughout the year. Details of these programs are outlined in this document. Interested suppliers are invited to complete a Marketing Program Application Grid which can be found on our website: https://liquorpei.com/suppliers-agents/ Marketing Program Application Grids can be submitted for any of the available program periods outlined in the Marketing Program Timeline below. Submissions must be received as detailed in the Program Application Deadlines column. PEI Liquor will review applications and provide Program Approval Notification. If any registered marketing agents would like to be added to the supplier list email, please contact Kate Shreenan and Daniel MacDonald. Current inventory and lead times for product delivery should be taken into consideration when submitting Marketing Program Application Grids, to ensure sufficient stock is available to maximize the benefit of the program.

MARKETING PROGRAM TIMELINE

Program Period

Program Duration April 1 – May 12 May 13 – June 16 June 17 – July 21 July 22 – August 25 August 26 – October 6 October 7 – November 17 November 18 – January 4 January 5 – February 16 February 17 – March 31

Total Days

% of Sales

Application Deadline

1 2 3 4 5 6 7 8 9

42 35 35 35 42 42 48 43 43

8%

October 25, 2019 October 25, 2019 October 25, 2019 January 17, 2020 January 17, 2020 January 17, 2020

12% 14% 14% 10% 10% 15%

April 17, 2020 April 17, 2020 April 17, 2020

8% 9%

7

PEI Liquor Marketing Guide 2020 / 2021