PEICMC Annual Report 2026

STRATEGIC TARGET • CUSTOMER EXPERIENCE

STRATEGIC TARGET To achieve and maintain high levels of customer satisfaction through sales channel accessibility, technical innovation, merchandising value, and fast responsiveness to customer preferences. CORPORATE OBJECTIVES 1. To provide an engaging retail experience that provides value to PEI Cannabis customers; 2. To facilitate ongoing displacement of the illicit market by attracting new customers; 3. To provide customers with a unique and diversified product offering that meets their evolving expectations; and 4. Adopt new merchandising tactics and engage employees in those new strategies to drive transactional sales growth.

% of Target 2025 - 2026

PERFORMANCE MEASURES Customer Experience Score

Actual 2024 - 2025

Target 2025 - 2026

Target 2026 - 2027

Actual 2025 - 2026

101.05%

96%

95%

95%

96%

Customer Counts

99.89%

689,209

725,000

753,000

724,170

Average SKU Assortment Size

81.48%

657

675

550

550

% of Units Sold by Category

Customer Counts

26.32% Pre-Rolled

3.42% Vapes

1.54% Ingested Extracts

22.53% Edibles

1.45% Accessories

17.69% Dried Flower

0.17% Topicals

11.76% Infused Pre-Roll

56,701

59,902

59,888

66,561

67,399

59,709

64,376

58,454

61,484

58,206

52,787

58,703

8.57% Beverages

0.12% Clones & Seeds

May

July

April

June

March

August

January

October

February

December

November

September

6.43% Concentrates

PEICMC 2025-2026 Annual Report | 15