PEICMC Annual Report 2026

Sales

Sales

% of Cannabis Sales by Quality Type

% of Cannabis Sales by Type

Craft (14.72%) Mainstream (59.04%) A/O (0.38%)

Balanced (3.2%) CBD Dominant (0.66%) CBD Only (1.03%) Multi Cannabinoid (1.66%) A/O (0.38%) THC Dominant (93.07%)

Organic (1.16%) Value (24.69%)

Cra ft

Mainstream A/O Organic Value

Balanced CBD Dominant

CBD Only Mul ti Cannabinoid A/O THC Dominant

TACTICAL SUMMARY

To position itself as the preferred source for adult-use recreational cannabis, PEI Cannabis has developed an accessible sales network and a well-curated product offering. This approach is guided by in-depth analysis of customer insights and is designed to deliver an educational and engaging retail experience. To maintain long-term interest and trust in its brand, PEI Cannabis has continued to implement strategic initiatives focused on Sales Channel Design and Customer Service. While the organization has seen meaningful short-term progress in these areas, it has also identified key challenges and opportunities related to sustaining and deepening customer engagement and satisfaction over the medium to long term. KEY HIGHLIGHTS Sales Channel Design • PEI Cannabis retail stores are designed to create a welcoming environment that provides a positive and enjoyable atmosphere. Customer Experience • PEI Cannabis exceeded its customer count forecast for eighth consecutive year, which is thought to be a positive measurement of the Corporation’s ongoing ability to compete and displace the illicit market. • PEI Cannabis staff receive regular training to keep pace with the ever-changing cannabis industry in order to provide high quality customer service in our retail stores. KEY OPPORTUNITIES & CHALLENGES 1. PEI Cannabis has observed substantial growth in the volume of total dried cannabis equivalency of products sold. With the introduction of Cannabis Vapes in November 2025, it reflects our commitment to enhancing our assortment and the overall customer experience. 2. New product categories and innovations present an opportunity for PEI Cannabis to meet evolving customer preferences and continue displacing the illicit market.

3. There is a short product life cycle due in part to frequent rotation of new product innovations.

16 | PEICMC 2025-2026 Annual Report