PEICMC Merchandising Program Guide 2025-2026

What Guides Us

Corporate Vision To be the preferred source of adult use cannabis.

Mission Statement To provide customers with a retail experience that exceeds their expectations, foster an internal culture of engagement and wellness, and create value for all stakeholders.

Strategic Pillars Business Results: To become a key contributor to PEI’s general revenue through business excellence and the continuous improvement in operational effectiveness and efficiency. Customer Experience: To achieve and maintain high levels of customer satisfaction through sales channel accessibility, technical innovation, merchandising value, and high responsiveness to customer preferences. Corporate Social Responsibility: To be an excellent corporate citizen with high brand equity achieved through the promotion of responsible cannabis consumption, ongoing stakeholder engagement, and internal CSR campaigns. People & Culture: To foster a high-performing, customer-focused culture of engaged employees through open communication, learning & development, safe work environments, and overall wellness.

Corporate Values

Always succeeding together. Having fun going the extra mile. Reliably delivering on our commitments

Teamwork Passion Accountability Education Empathy

Continuously learning. Everyone is important.

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PEI Cannabis Merchandising Program Guide