PEILCC 2023 Annual Report

PEILCC WHAT GUIDES US

CORPORATE VISION To be a leading retailer and regulator that exceeds all expectations.

MISSION STATEMENT To be a superior organization recognized for business excellence, exceptional customer service, commitment to corporate responsibility and progressive employment practices. The Prince Edward Island Liquor Control Commission’s strategic plan is based on four theme areas which serve as a blueprint for incorporating our mission statement into the day-to-day activities. STRATEGIC PILLARS Business Results: To be a key contributor to PEI’s general revenue through business excellence and continuous improvement in operational effectiveness and efficiency. Customer Experience: To achieve and maintain high levels of customer satisfaction through innovation, service excellence, and responsiveness to customer preferences in product selection. Corporate Social Responsibility: To encourage and monitor the responsible consumption of beverage alcohol in PEI through public engagement, internal campaigns, passionate employees, and fair regulation. People & Culture: To foster a high-performing, customer-focused culture of engaged employees through open communication, learning & development, safe work environments, and overall wellness. CORPORATE VALUES Moderation – We promote responsible use as a way of life. Quality Service – We take pride in the quality of our work. We strive for excellence in caring for our customers, suppliers and one another. Continuous Improvement – As a retailer, we welcome change. We are committed to continuous improvement to all of our services. Integrity and Fairness – We take responsibility and are fully accountable for our actions, decisions and behaviour. We meet our commitments and obligations to co workers, customers and business partners. We are open, honest and fair. Importance of People – We are committed to fostering a positive workplace that builds teamwork, mutual respect and encourages individual development. Focus on Results – We are committed to getting the job done and improving our productivity levels.

PLEASE DON’T DRINK & DRIVE

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PEILCC 2022-2023 Annual Report