PEILCC Annual Report 2021

Please Don’t Drink & Drive

The PEI Liquor Control Commission has a partnership with UPEI as well as with Holland College for each institution’s KEEP IT SOCIAL (KIS) programing. KIS is helping students make responsible decisions when it comes to alcohol. Led by students and guided by the PEILCC, Keep It Social is a long-term initiative designed to address and reduce high-risk consumption. Now in its fifth year, KIS is tackling the false perceptions that many students have about how much alcohol their peers consume.

As well as getting the message out on campuses, keepitsocial.ca offers students tips and advice on how to make the right decisions when they’re planning a night out.

UPEI and Holland College appointed several student athletes as KEEP IT SOCIAL Ambassadors who lead spreading of the message about high-risk alcohol consumption among students. The KIS message is promoted through social media and KIS videos that are shown and promoted throughout the academic year at various athletic and social events.

Also in partnership with UPEI, Coach Atlantic and KKP, a PEILCC funded bus wrap puts a focus on the campaign when student athletes travel throughout the Maritime Provinces to their “away” games.

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PEILCC 2020-2021 Annual Report