PEILCC Annual Report 2022

Table of Contents

PEILCC - What Guides Us

1

Table Of Contents

3

Message from the Minister

4

Message from the Chairman

4

Message from the CEO

5

Corporate Governance

6

Mandate of PEI Liquor Control Commission Board

7

Accountability to Government and the Public

7

Appointment of Commission Members

7

Please Don’t Drink & Drive

Responsibilities of Commission Members

7

Audit Committee

7

Organizational Chart

9

Executive Summary

10

Sommaire

11

Operational Overview

12

Strategic Goal 1 - Business Results

12

Strategic Goal 2 - Customer Experience

15

Strategic Goal 3 - Corporate Social Responsibility

17

Strategic Goal 4 - People & Culture

22

Featured Producer - Lone Oak Brewing Co.

23

Challenges and Opportunities Ahead

25

Featured Product - Double Hill Cidery

26

Statistics

27

Retail Gross Receipts by Store

27

PEI Liquor Outlets

27

Summary of Profit and Expense Ratios – Two-Year Comparison

28

Our Spending... All Profits Stay Here

28

Sales Volumes (litres) by Category

29

Total Licenses and Special Permits – March 31, 2021 and March 31, 2022

30

Management’s Report

31

Appendix

Auditor’s Report and Audited Financial Statements

32

3

PEILCC 2021-2022 Annual Report