PEILCC Annual Report 2025-2026

FEATURED PRODUCER Holy Whale Brewing Co. Holy Whale Brewing Co. began the way many great things do—on a quiet street in Charlottetown, with two brothers, a backyard, and a shared obsession. Jeff and Peter Grandy first fell in love with craft beverages not in a commercial brewery, but in their parents’ basement on Sidmount Avenue, where they spent years experimenting with wine kits. That early curiosity eventually led Jeff to the Brewmaster program at Olds College in Alberta. Midway through, he called Peter—then working abroad—and floated the idea of starting a brewery together. Peter said yes without hesitation. Their longtime friend Ian Hillier soon joined to help turn the dream into reality.

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