PEILCC Annual Report 2025-2026

New products still start the same way: an idea sparked by curiosity, customer feedback, or pure fun. Pilot batches are tasted, refined, and only released when the brothers would happily pour them for their own family. Some experiments become cult favourites; others simply teach them something new. Either way, every can and every pint carries the same quiet responsibility—the knowledge that someone is choosing to spend their hard-earned money on something Holy Whale created. At its heart, Holy Whale remains a family-owned, independent brewery built on curiosity, hard work, and gratitude. After nearly a decade away, brewing once again on Prince Edward Island feels like coming full circle. The brothers still love making people smile—whether with a perfectly balanced classic or an occasional off-the-wall creation—and they never forget how lucky they are to do this work.

In the early days they brewed on a homemade system lent by friends, turning out batches in the backyard of Jeff’s small house on Richmond Street. Many of the recipes that still anchor Holy Whale’s lineup were born there. Their original philosophy was simple: brew only the beers they loved—hop-forward IPAs and Belgian-style ales. It didn’t take long to learn that a successful brewery has to speak to a wider audience. That realization shaped everything that followed. Today the brewery’s range stretches from crisp, approachable lagers and classic ales to inventive sours and ready-to-drink beverages, all while keeping the spirit of experimentation alive. Although Holy Whale spent its first decade growing in Alma, New Brunswick, Prince Edward Island has always been home. Opening the Charlottetown brewery and taproom this past winter fulfilled a dream the founders carried from day one—finally brewing beer back in the place where it all began. Their passion for pairing beer with food runs just as deep. Long before the brewery opened, the brothers hosted dinner parties for friends and family, cooking the meals themselves and guiding guests through thoughtful pairings. Living on an island famous for its seafood, they still rave about crisp lagers and lighter ales alongside oysters, mussels, lobster, and fish and chips. Hoppier beers shine with spicy dishes, burgers, and barbecue; darker styles love smoked meats and comfort food. Their RTDs play just as nicely with charcuterie, salads, tacos, and summer grills. The real favourite pairing, though, remains the simplest: good food, good drinks, and good company. Signature beers tell the story of who Holy Whale is. Poolboy Ultra Light (4%) is the crisp, crowd-pleasing lager that proves how hard it is to make something simple truly excellent. Devil’s Half Acre IPA (7%) is the juicy New England flagship that nods to the hop-forward beers that first inspired them. Champ APA (5.5%) has been a reliable, flavour-packed favourite almost since the beginning. And then there’s Taste the Rain, Bro—the playful Skittles-inspired sour born after

Available at PEI Liquor retail stores

Holy Whale Swedish Barrie Pizzazzler Seltzer 18283H | 4 PK

Holy Whale All-Inclusive Pizzazzler Seltzer 18284H | 4 PK

Holy Whale Nerdlinger Pizzazzler Seltzer 18284H | 4 PK

a night of watching The Simpsons and wondering if they could capture that candy-coated joy in a glass.

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