PEILCC Annual Report 2025-2026

MESSAGE FROM THE CEO

Mr. John Abbott, Chair PEI Liquor Control Commission 3 Garfield Street Charlottetown, PE C1A 6A4

Dear Mr. Abbott,

It is my pleasure to present the Prince Edward Island Liquor Control Commission's Annual Report for the fiscal year ending March 31, 2026. Over the past year, the PEILCC continued to deliver strong financial results while remaining focused on our responsibility to serve Islanders with integrity, accountability, and care. We generated more than $144M in gross receipts and returned $46.6M to the Province of Prince Edward Island, providing meaningful support for the public programs and services that Islanders rely on every day.

As the retail landscape continues to evolve, our organization remains committed to balancing operational excellence with our mandate to promote the responsible sale and consumption of beverage alcohol. Throughout the year, we strengthened our retail operations by improving the customer experience, enhancing product selection, and investing in initiatives that increase efficiency across our stores and distribution network. These efforts position us to meet changing consumer expectations while continuing to provide exceptional service. Social responsibility continues to be at the heart of everything we do. Through ongoing partnerships, education initiatives, and community engagement, we continued to promote responsible consumption and support programs that help reduce alcohol-related harm. We recognize that our success is measured not only by financial performance, but also by the positive impact we have on the health and well-being of our communities. We also continued to invest in our people. The dedication, professionalism, and expertise of our employees remain the foundation of our success. By providing opportunities for learning, development, and workplace improvement, we are building a strong organization that is well-equipped to meet future opportunities and challenges. As we look ahead, we remain committed to innovation, responsible stewardship, and delivering value for Islanders. We will continue to strengthen our operations, embrace opportunities for improvement, and ensure the PEILCC remains a trusted public organization that serves the province with excellence. I would like to extend my sincere appreciation to our employees, Board of Directors, retail partners, suppliers, and all those who contribute to the success of the PEILCC. Your commitment and collaboration make our achievements possible.

Thank you for your continued confidence and support.

Warm regards,

Daniel MacDonald, Chief Executive Officer PEI Liquor Control Commission

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