PEILCC Annual Report 2025

MESSAGE FROM THE CEO

Mr. John Abbott, Chair PEI Liquor Control Commission 3 Garfield Street Charlottetown, PE C1A 6A4

Dear Mr. Abbott,

It is my privilege to present the Prince Edward Island Liquor Control Commission’s (PEILCC) Annual Report for the fiscal year ending March 31, 2025. Once again, the work of our team has led to strong results for Islanders, with over $140 million in gross receipts and more than $48.4 million in returns to the provincial government. These funds continue to play a vital role in supporting essential services such as healthcare, education, and infrastructure across the Island.

This past year, our focus remained firmly on upholding our mandate under the Liquor Control Act and as laid out in the 2024 ministerial mandate letter, delivering strong returns to the province while promoting social responsibility. Our efforts to reduce impaired driving and encourage responsible consumption continued to expand, with new educational campaigns, strengthened community partnerships, and support for local organizations working to keep Island roads safe. We are proud to see more individuals and organizations joining us in creating a culture that prioritizes safety, health, and accountability. We also continued to enhance our retail network, investing in renovations and infrastructure upgrades that create more welcoming, accessible, and efficient environments for both customers and staff. New improvements at select locations reflect our commitment to modernizing our services while maintaining the high standards Islanders expect. Our team’s commitment to excellence was further supported by expanded training and development opportunities, ensuring that our staff remains knowledgeable, engaged, and prepared to meet evolving customer needs. At the heart of our success is the dedication of our people. I want to thank every member of the PEILCC team, from store employees and warehouse staff to head office personnel and our board of directors, for your hard work, professionalism, and pride in service. As we look to the year ahead, we are excited to continue innovating, evolving, and serving Islanders with integrity and responsibility. The PEILCC remains committed to building on our successes while adapting to the changing needs of our communities and the marketplace.

PLEASE DON’T DRINK & DRIVE

Thank you for your continued trust and support.

Warm regards,

Daniel MacDonald, Chief Executive Officer PEI Liquor Control Commission

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PEILCC 2024-2025 Annual Report