Hampshire Property Management IM

Hampshire Property Management Limited | Information Memorandum

GROWTH OPPORTUNITIES

OVERVIEW

5.1. As a prominent provider of residential property management and maintenance solutions, HPML is well-positioned to benefit from further development under the impetus of new ownership.

5.2. With no proactive marketing in place currently, the Company still receives interest from new clients. There is a potential of £3,888 per annum to be gained from the onboarding of one new client with 18 units.

BUSINESS DEVELOPMENT

5.3. As a well-established business within the property management industry, HPML presents an ideal opportunity for organisations to integrate its properties into their existing portfolio whilst expanding their market share and building relationships with new clients.

5.4. Similarly, acquiring the business would enable buyers with properties based outside of the South East region to expand within the UK, increasing their overall market share.

MARKETING

5.5. Having experienced organic growth since its foundation with minimal reliance on proactive marketing activity, there is significant scope for HPML to focus on this area of the business to achieve additional expansion.

5.6. The recruitment of a dedicated Business Development Manager could enable the Company to identify and approach potential clients, whilst enabling management to focus on other areas of growth.

5.7. Developing the website with the implementation of search engine optimisation (SEO) and pay-per-click (PPC) advertising could generate increased traffic to the site and enhance the client conversion rate.

5.8. Utilising social media platforms may provide additional avenues through which enquiries can be made and keep the Company in line with its competitors.

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