Swift First Aid Training IM

Swift First Aid Training Limited Information Memorandum

CLIENTS AND MARKETING

CLIENTS

3.1. SFAT benefits from 30 active clients, with circa 90% of sales deriving from existing clients.

3.2. Our clients have confirmed that they have over 100 clients on the Company’s books who can be contacted for refresher courses.

3.3. SFAT’s clients predominanly operate in the following sectors:

• Care • Construction

• Education • Financial

3.4. The Company’s services are available across Kent, Essex, Cambridgeshire, London, Bristol, Leeds, and Peterborough.

3.5. SFAT’s top clients can be viewed in the table below.

Client

Sales (Last FY)

Length of Relationship

A

£5,600

10 years

B

£4,050

10 years

C

£1,065

5 years

D

£1,050

5 years

MARKETING

3.6. SFAT currently uses online advertising and email campaigns to attract new clients.

3.7. The Company also relies on reputation and referrals to expand its client reach, with an impressive rating of 4.8-stars on Google. 3.8. SFAT has a presence on social media sites, Twitter and LinkedIn facilitating the promotion of services and further client interaction. 3.9. SFAT hosts an informative website from which clients can view its courses, read client testimonials, and contact the business. The URL can be found below:

www.swiftfirstaidtraining.co.uk

“We just completed our First Aid at Work course, the feedback I got from all the staff was excellent. They learnt so much and enjoyed every minute of it. It really doesn’t get any better than that. Thank you” - Client testimonial

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