WESSA Corporate Identity Document

OUR LOGO

The WESSA logo must be used to brand all documentation and collateral produced (print and electronic) relating to the organisation, as well as all promotional material and apparel.

The strapline is a critical part of the logo in that it describes who we are and what we do. The strapline always appears as part of the logo, with the following exceptions:

HALF LOGO The logo should never be used in such a small format that the strapline becomes illegible. If a very small format is required rather use the half version available. The half logo should also be used on promotional material, where embroidery or screen printing is too small to make the strap line legible. This version features just the sable icon and “WESSA” typography and excludes the separator line and strapline.

ICON ONLY This version of the logo may be used on promotional items where the full or half logo would be too obvious and out of place or where a more discreet branding is required, e.g. on lapel pins.

Individual project logos (e.g. FEE programme logos, EnviroKids logo. WESSA Green Coast logo) must always be used in conjunction with the full WESSA logo, and not as stand-alone logos.

WHAT WE

LOOK LIKE