WESSA Phase 1 report to HHCT_28.10.2021

5. Identity, brand and culture Strengths • An old and established brand • Association with environmental conservation, education and youth mobilization. Weaknesses • Diverse interpretations of the WESSA brand • Unclear to stakeholders why they should choose WESSA over others • Perceptions of stagnation and conservatism. Opportunities A strong brand statement, e.g. “WESSA enables corporations, government, donor organizations and civil society who are passionate about caring for the Earth to be worthy environmental stewards, make a meaningful difference on the ground, and get fulfillment and recognition for their contributions” • Strengthen and sharpen WESSA’s identity, brand and culture by o Differentiating WESSA as a leader in inclusive conservation and environmentalism o Instilling so much love and pride for the brand in employees, beneficiaries and volunteers that they freely advocate its virtues to customers, friends, and family members o Launching a ‘One WESSA’ and ‘Environmental Champions’ campaign and supporter drive. 6. Financial sustainability Strengths • Fixed assets can be used as collateral. Weaknesses • Over-emphasis on contractual project management services with unfavorable MoUs and contracts • High overheads. Opportunities • Become a lean, flat and financially sustainable organization by

o Reviewing all programmes i.t.o. focus, reward and risk o Streamlining existing programmes to maximize their value o Separating commercial and non-profit endeavours o Building on existing strong reputations with Government and bilateral donor agencies o Presenting clear value propositions to stakeholders o Working with Corporates to strengthen and validate their ESG credentials

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