WESSA Phase 1 report to HHCT_28.10.2021

Table 8. Perceptions of WESSA's brand among stakeholders

What to you think about when you see, hear or read about WESSA

Learnerships Teachers

Regional & Branch Leadership

Environmental conservation Education and youth mobilization

21 X X X

16 X

X X

Stewardship & Agency

7 X

Sustainability

2 X X

Human nature relationships

2 X 2 X

Engagement

Table 9. What stakeholders believe WESSA is good at

What is WESSA good at? Project implementation

WESSA Board

WESSA EXCO X X X

WESSA Regional & Branch Leadership WESSA Staff

10

Human resources

6 X

X X

Trust

5 X X X X

Education and skills development

3 X X 3 X X

X

Holistic approach

Knowledge and expertise

3

X X

National reach

3 X X X

Youth mobilization

3

X

Business focus

2 X 2 X 2 X

Environmental impact

Fundraising Leadership Consistency

X

2 1 1 1 1 1

X X

X X

History

Impact focus

1 X

Monitoring and evaluation

X

Network Resilience

X

X

6.5.2 Weaknesses

• It is unclear to stakeholders why they should choose WESSA over others, and what they can expect from WESSA

28