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38 Confidential. For use by Hospitality Softnet Staff only
Evaluating Correspondence
Evaluating Correspondence
Evaluating the correspondence and collateral received from the hotels, we want to try and maintain
consistency. We have many repeat clients and when we evaluate the same hotel’s materials differently, this
raises some obvious questions from the client. For example, why on one report is the proposal rated as
excellent and on another it’s rated as good?
Our evaluation is subjective. However, if we follow some general parameters, we can hopefully be as
consistent as possible. The following are some points to keep in mind when evaluating both collateral and
correspondence:
CORRESPONDENCE
Excellent Rating:
Excellent ratings are applied when the correspondence:
Has no typos.
Is more than just “generic” form letter. If a proposal or contract, it references the issues
discussed including dates and prices.
Good Rating:
Good ratings are applied when the correspondence:
If there’s a typo, there is only 1.
Letter is nicely written. May have features and benefits outlined. Even if it’s a form letter, if it is
well written then it is “good”.
Average Rating:
Average ratings are applied when the correspondence:
If there are several typos.
If there are blatant errors in the correspondence.