2002 Best Practices Study

Analysis of Agencies with Revenues Greater Than $10,000,000

What the Typical Transaction Looked Like:

Multiple of Revenues Paid

Revenues Acquired Per Transaction

0.0x 0.5x 1.0x 1.5x 2.0x

$0 $2,000,000 $4,000,000 $6,000,000 $8,000,000

average

high

low

average

high

low

Pricing Structure Used

0% 20% 40% 60% 80% 100%

variable

fixed

What was Acquired

Primary Currency Used

Stock Cash Both

Book of Business

Agency

93