2007 Best Practices Study
Agencies with Revenues Between $2,500,000 and $5,000,000
Executive Perspectives
Profile
Revenues/ Expenses
Financial Stability
Employee Overview
Producer Info
Service Staff Info
Technology
Insurance Carriers
Appendix
Productivity—Producers (continued)
Most Successful Producer Productivity
Commercial P&C
Group L&H
$119,975
$73,316
Average
New Commissions Produced Annually
$216,077
$145,987
Top 25%
$887,964
$374,191
Average
Total Commissions in Producer’s Book
$1,400,516
$654,165
Top 25%
$10,015
$4,387
Average
Average Commissions per Account
$25,974
$10,371
Top 25%
“Ten years ago, we realized that it is important to develop a non-sales- type relationship with our clients (versus the approach of many brokers who sell on price). Educated buyers are sick of the “I can do this cheaper” approach. They are purchasing insurance and a risk management strategy.”
How Most Successful Producers Spent Time
Commercial P&C Producer
Group L&H Producer
Soliciting New Business 26.6%
Soliciting New Business 35.9%
Mgt/Personnel/ Agency Admin. 14.0%
Mgt/Personnel/ Agency Admin. 6.3%
Servicing Existing Accounts 53.4%
Servicing Existing Accounts 51.9%
Personnel Training/ Educat./Prof Dev. 5.9%
Personnel Training/ Educat./Prof Dev. 6.0%
78 2007 Best Practices Study | Agencies with Revenues Between $2,500,000 and $5,000,000 | Producer Info
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