2012 Best Practices Study

Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000

Key Benchmarks Profile Revenues Expenses Profitability Employee Overview Producer Info Staff Service Info Technology Insurance Carriers Appendix

Profile (of Agencies in this Study Group)

A. Average Total Revenues: $1,819,747

B. Population Density of Metropolitan AreasWhere Home Office is Located Average

+25% Profit

+25% Growth

Less than 50,000 50,000 – 250,000 250,000 – 1,000,000 More than 1,000,000 C. Corporate Structure C

43.3% 30.0% 10.0% 16.7%

42.9% 28.6% 28.6%

28.6% 28.6% 28.6% 14.3% 14.3% 42.9% 14.3% 28.6%

0.0%

30.0% 46.7%

28.6% 42.9%

S

Partnership

3.3%

0.0%

LLC

20.0%

28.6%

Sole Proprietorship

0.0%

0.0%

0.0%

Average Number of Agency Locations (Main Offices and Branch Offices)

2.0

2.0

1.7

# of States Offices are Located in

1.0

1.0

1.0

Agency has an ESOP

0.0% 0.0%

0.0% 0.0%

0.0% 0.0%

% of Stock Owned by ESOP

D. Shareholders Number of Shareholders (excluding ESOP)

2.6 8.0 1.0

2.7

2.7

High

Low

E. Ownership Percentage % Owned by Largest Shareholder

66.7%

67.7%

53.6%

High

100.0%

Low

30.0%

F. Shareholder Age Current Age of Largest Shareholder

55.8

52.7

56.2

G. Parent Corporation

Average

% of Agencies Owned by Another Corporation

10.0%

2012 Best Practices Study

Description of Parent Corporation Financial Institution

“Other” includes Commercial P&C agencies and a holding company.

66.6%

Agencies with Revenues Between $1,250,000 and $2,500,000

National Broker

0.0%

Other

33.3%

H. Member of Group % of Agencies Belonging to a Franchise, Cluster, Alliance/Network or Aggregator Group

“Groups” includes Combined Agents of America, Shared Agency Services,The Select Prism Group, Oklahoma Agents Alliance, ARM of Massachusetts, Iroquois Group, and SIANNY.

40.0%

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