2014 Best Practices Study

Analysis of Agencies with Revenues Under $1,250,000

Key Benchmarks

Most Successful Producer Productivity

Profile

Revenues

Most Successful Producer Productivity

Commercial P&C

Group L&H

Expenses

Average Top 25% Average Top 25% Average Top 25%

$27,370 $51,714 $247,097 $484,631

$12,647

Profitability

New Commissions Produced Annually

*

Employee Overview Producer Info

$28,156

Total Commissions in Producer’s Book

*

$1,779 $4,495

$475

Average Commissions per Account

Service Staff Info

*

Technology

*Insufficient Data

Insurance Carriers

How Most Successful Producers Spent Time

Appendix

Most Successful Commercial P&C Producer

Most Successful L&H Producer

Mgmt/Personnel/ Agency Admin. 21.8%

Mgmt/Personnel/ Agency Admin. 18.7%

Soliciting New Business 43.8%

Soliciting New Business 31.4%

Personal Training/

Personal Training/

Education/ Prof. Dev. 6.1%

Education/ Prof. Dev. 5.5%

Servicing Existing Accounts 29.0%

Servicing Existing Accounts 43.8%

Personal Lines Producers, someone whose main responsibility is to solicit and write new personal lines accounts and is not responsible for the day-to-day servicing of the business, can be very productive. On average the most successful Personal Lines Producer in this revenue category generated $130,306 per year in new personal lines commissions with an average commission per account of $251 . (Typically, the total commissions in the producer’s book are not tracked since they are not paid renewal commission. Most often, the producers receive a base salary plus new business commissions.)

2014 Best Practices Study

Agencies with Revenues Under $1,250,000

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