2017 Best Practices Study

Introduction & Overview .............................................................................................................................. 7

The M&A Landscape and Agency Perpetuation ......................................................................................... 11

Executive Summary..................................................................................................................................... 27

Agencies with under $1.25M in revenue....................................................................................... 27

Agencies between $1.25M and $2.5M in revenue ........................................................................ 31

Agencies between $2.5M and $5.0M in revenue .......................................................................... 35

Agencies between $5.0M and $10.0M in revenue ........................................................................ 39

Agencies between $10.0M and $25.0M in revenue...................................................................... 43

Agencies with over $25.0M in revenue ......................................................................................... 47

Cross Category Comparison ........................................................................................................................ 51

Glossary....................................................................................................................................................... 77