2017 Best Practices Study
50.9%
43.8%
41.5%
32.0%
31.5%
28.1%
27.2%
24.2%
22.7%
20.1%
19.1%
16.9%
< $1.25M
$1.25M- $2.5M
$2.5M- $5.0M
$5.0M- $10.0M
$10.0M- $25.0M
> $25.0M
Average Top Quartile
51.2%
44.1%
42.2%
34.1%
34.1%
29.0%
30.5%
26.2%
28.8%
23.7%
23.3%
28.4%
26.3%
20.5%
26.6%
22.8%
21.5%
20.4%
< $1.25M
$1.25M- $2.5M
$2.5M- $5.0M
$5.0M- $10.0M
$10.0M- $25.0M
> $25.0M
2016 BPS Average
2017 BPS Average
2017 BPS Top Quartile
Note : Pro Forma EBITDA excludes all administrative expenses (depreciation, amortization of intangibles, officer life, interest and other.)
AGENCIES WITH REVENUES OF:
<$1.25M $1.25-$2.5M $2.5-$5M $5-$10M $10-$25M >$25M
The Rule of 20:
Low
-5.8 20.1 56.5
-2.3 15.3 32.3
-4.9 18.7 48.3
-8.4 14.1 37.8
-17.6 16.6 38.4
-3.2 15.7 30.2
Average
High
The Rule of 20 measures an agency's shareholder returns. It is calculated by adding 50% of an agency's Pro Forma EBITDA margin to its organic commission and fee growth rate. An outcome of 20 or higher means an agency is likely generating, through profit distributions and / or share price appreciation, a shareholder return of approximately 15% - 17%, a typical agency / brokerage return under normal market conditions.
37.2
29.9
27.5
25.5
24.2
24.0
21.9
20.3
20.1
20.0
20.0
19.6
18.7
17.4
16.6
15.7
15.3
14.1
< $1.25M
$1.25M-$2.5M $2.5M-$5.0M $5.0M-$10.0M $10.0M-$25.0M
> $25.0M
2016 BPS Average
2017 BPS Average
2017 BPS Top Quartile
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