2020 Best Practices Study

Introduction & Overview .............................................................................................................................. 6

Re:Think – Embracing the Challenges of a Post-COVID World ................................................................... 10

Executive Summary..................................................................................................................................... 24

Agencies under $1.25 Million in Revenue ..................................................................................... 24

Agencies between $1.25 Million and $2.5 Million in Revenue...................................................... 28

Agencies between $2.5 Million and $5.0 Million in Revenue........................................................ 32

Agencies between $5.0 Million and $10.0 Million in Revenue...................................................... 36

Agencies between $10.0 Million and $25.0 Million in Revenue.................................................... 40

Agencies with over $25.0 Million in Revenue................................................................................ 44

Cross Category Comparison ........................................................................................................................ 48

Glossary....................................................................................................................................................... 78

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