2020 Best Practices Study
AGENCIES WITH REVENUES OF:
AVERAGE
<$1.25M $1.25-$2.5M $2.5-$5M $5-$10M $10-$25M >$25M
Number of Unvalidated Producers
0.6
1.4
1.0
2.7
4.9
17.3
Average New Commissions Average Book Serviced
$1,410 $9,013 $42,164
$23,453 $22,387 $52,301
$19,027 $39,777 $55,534
$18,973 $66,658 $70,049
$34,122 $88,209 $83,898
$38,639 $104,012 $104,236
Avg Estimated Annual Compensation
TOP QUARTILE
AGENCIES WITH REVENUES OF:
<$1.25M
$1.25-$2.5M $2.5-$5M $5-$10M $10-$25M >$25M
Number of Unvalidated Producers
1.9
4.1
2.5
6.1
9.6
40.6
Average New Commissions Average Book Serviced
$5,440 $34,765
$83,300 $73,970
$56,123 $106,767
$46,200 $199,685
$75,699 $206,722
$84,168 $226,949
AGENCIES WITH REVENUES OF:
<$1.25M $1.25-$2.5M $2.5-$5M $5-$10M $10-$25M >$25M
NUPP: Net Investment in Unvalidated Producer Pay Low
0.0% 0.9% 8.1%
0.0% 1.2% 6.3%
0.0% 1.1% 6.4%
0.0% 1.6% 5.6%
0.0% 1.7% 4.9%
0.0% 1.6% 4.1%
Average
High
Top Quartile
3.4%
4.4%
3.0%
4.0%
3.4%
3.2%
2019 BPS Average NUPP
2.0%
1.3%
1.3%
1.3%
1.7%
2.2%
Producer Success Rate
65.9%
53.3%
73.0%
53.8%
50.2%
50.5%
Effective NUPP: Average Top Quartile
0.6% 2.8%
0.6% 2.3%
0.8% 1.9%
0.9% 1.8%
0.9% 1.9%
0.8% 3.4%
NUPP (Net Investment in Unvalidated Producer Pay), expressed as a percentage of net revenue, is the difference between what an agency pays its unvalidated producers and what the producers would earn under the agency’s normal commission schedule. It is an excellent metric to assess the financial investment an agency is making in its next generation of producer talent. Effective NUPP, which is the product of an agency’s investment in unvalidated producers (NUPP) and success rate in hiring producers (Producer Success Rate), is expressed as a percentage of net revenue. It is the best overall measure of an agency’s effectiveness in recruiting and developing sales talent.
3.4%
2.8%
2.3%
1.9%
1.9%
1.8%
1.6%
1.2%
0.9%
0.9%
0.9%
0.8%
0.8%
0.8%
0.8%
0.7%
0.6%
0.6%
< $1.25M
$1.25M-$2.5M $2.5M-$5.0M $5.0M-$10.0M $10.0M-$25.0M
> $25.0M
2019 BPS Average 2020 BPS Average 2020 BPS Top Quartile
73
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