2021 Best Practices Study

Table of Contents

Introduction & Overview .............................................................................................................................. 6

Adapting to a Rapidly Changing Environment ............................................................................................ 10

Executive Summary..................................................................................................................................... 22

Agencies under $1.25 Million in Revenue ..................................................................................... 22

Agencies between $1.25 Million and $2.5 Million in Revenue...................................................... 26

Agencies between $2.5 Million and $5.0 Million in Revenue........................................................ 30

Agencies between $5.0 Million and $10.0 Million in Revenue...................................................... 34

Agencies between $10.0 Million and $25.0 Million in Revenue.................................................... 38

Agencies over $25.0 Million in Revenue........................................................................................ 42

Cross Category Comparison ........................................................................................................................ 46

Glossary....................................................................................................................................................... 76

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