2022 Best Practices Study
Specialization
% of Agencies with Specialty Revenue
81.8%
80.0%
76.9%
74.5%
73.8%
68.3%
67.7%
67.4%
67.4%
65.9%
63.9%
63.9%
60.5%
53.3%
53.3%
47.4%
40.7%
39.1%
< $1.25M
$1.25-$2.5M
$2.5-$5M
$5-$10M
$10-$25M
> $25M
2020 BPS 2021 BPS 2022 BPS
AGENCIES WITH REVENUES OF:
<$1.25M $1.25-$2.5M $2.5-$5M $5-$10M $10-$25M >$25M
% of Agencies with Specialty Rev Average Total Specialty Revenue 1
67.7%
53.3%
63.9%
74.5%
68.3%
80.0%
$211,199
$510,136
$1,246,154
$3,207,459
$6,716,701 $35,565,946
Average % Net Revenue 1
27.3%
26.0%
33.9%
45.0%
42.6%
41.2%
1 Only for those firms who reported speciality revenues
Specialty Revenues: % of Comparison Group with this Specialty: Agriculture
6.5%
16.7% 20.0%
24.6% 44.3% 14.8% 19.7% 24.6% 14.8% 18.0% 14.8% 14.8% 21.3% 16.4% 13.1% 18.0% 21.3%
23.6% 54.5% 18.2% 34.5% 36.4% 27.3% 36.4% 20.0% 29.1% 32.7% 34.5% 14.5% 38.2% 50.9%
20.0% 48.3% 11.7% 25.0% 25.0% 23.3% 28.3% 15.0% 23.3% 36.7% 21.7% 15.0% 33.3% 33.3%
24.4% 64.4% 22.2% 35.6% 46.7% 26.7% 46.7% 13.3% 22.2% 44.4% 33.3% 13.3% 42.2% 51.1% 2.5% 3.4% 5.6% 1.6% 9.9% 4.5% 9.2% 1.9% 2.8% 5.2% 9.2% 10.8% 1.9% 12.1%
Construction
51.6%
Energy
6.5% 9.7%
0.0%
Government/Municipality
16.7%
Healthcare Hospitality
19.4% 25.8% 12.9% 29.0% 19.4% 25.8%
0.0% 6.7% 6.7%
Manufacturing
Management / D&O
10.0% 10.0% 10.0% 13.3%
Non-profits Real Estate
Schools/Education
6.5%
Transportation
25.8% 19.4%
6.7% 3.3%
Technology
Other
9.7%
20.0%
For firms that specialize in this, what % of NR is from this specialty? Agriculture
13.1% 15.2% 10.1%
18.3% 8.2% 0.0% 7.4% 0.0% 4.3% 5.6% 2.0% 4.8% 17.4% 18.3%
7.6%
1.5%
2.5%
Construction
17.0% 10.7%
16.8%
18.4%
Energy
1.5% 6.5% 9.7% 3.5% 4.2% 2.0% 8.0% 5.8% 1.5% 1.4% 5.3%
3.5% 6.8% 3.9% 4.1% 6.8% 2.2% 4.3% 9.3% 2.5% 1.8% 8.1%
Government/Municipality
6.3% 1.8% 6.2% 1.6% 1.7% 1.5% 5.0%
4.8% 3.9% 2.2% 5.0% 1.5% 3.7% 8.6% 7.6% 4.0% 4.5%
Healthcare Hospitality
Manufacturing
Management / D&O
Non-profits Real Estate
Schools/Education
13.1%
Transportation
4.5% 3.1%
1.6%
Technology
14.7% 14.3%
Other
24.0%
14.2%
15.0%
16.1%
Cross Category Comparison
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