2024 Best Practices Study

Introduction & Overview ................................................................................................................. 6

Study Highlights .............................................................................................................................. 10

Executive Summary ........................................................................................................................ 18

Agencies under $1.25 Million in Revenue ....................................................................... 18

Agencies between $1.25 Million and $2.5 Million in Revenue ...................................... 22

Agencies between $2.5 Million and $5.0 Million in Revenue ........................................ 26

Agencies between $5.0 Million and $10.0 Million in Revenue ...................................... 30

Agencies between $10.0 Million and $25.0 Million in Revenue .................................... 34

Agencies over $25.0 Million in Revenue .......................................................................... 38

Cross Category Comparison ......................................................................................................... 42

Glossary ........................................................................................................................................... 72

4 2024 Table of Contents