2024 Best Practices Study

Where New Producers Were Found

9.8%

12.8%

15.4%

16.8%

19.3%

19.4%

22.2%

11.1%

42.1%

30.3%

37.9%

30.2%

36.1%

41.5%

38.9%

34.2%

30.6%

40.8%

33.3%

23.5%

16.2%

16.1%

14.0%

7.4%

< $1.25M

$1.25M-$2.5M $2.5M-$5.0M $5.0M-$10.0M $10.0M-$25.0M

> $25.0M

Under 35 from WITHIN the Industry Under 35 from OUTSIDE the Industry

Over 35 from WITHIN the Industry Over 35 from OUTSIDE the Industry

Carriers

AGENCIES WITH REVENUES OF:

<$1.25M $1.25-$2.5M $2.5-$5M $5-$10M $10-$25M >$25M

Carrier Representation: Commercial P&C # of National Carriers # of Regional Carriers

6.7 3.1 9.8

10.0

12.6

23.7 13.2 36.9

43.3 23.6 66.9

70.9 45.3

7.4

8.1

Total

17.4

20.7

116.2

Personal P&C # of National Carriers # of Regional Carriers

5.2 3.5 8.7

6.9 7.2

9.5 7.2

10.1

14.8 11.8 26.6

23.8 19.1 42.9

6.8

Total

14.1

16.7

16.9

Life & Health/Financial

3.1

3.4

10.0

11.6

28.2

67.0

Commission Income from Top Carriers: Top P&C Carrier

37.6% 59.1%

26.0% 45.6%

23.6% 39.9%

16.6% 32.9%

13.7% 27.3%

8.5%

Top 3 P&C Carriers

17.1%

Top L/H/F Carrier Top 3 L/H/F Carriers

2.3% 2.9%

2.2% 3.3%

3.0% 4.7%

3.7% 6.2%

4.8% 8.3%

4.7% 9.4%

Cross Category Comparison

70