2025 Best Practices Study Summary

AGENCIES WITH REVENUES OF:

<$1.25M $1.25-2.5M $2.5-5M $5-10M $10-25M $25-100M >$100M

Account Size:

Group L/H/F *as measured by number of lives Over 100 Lives % of Book

4.7%

22.1%

10.8%

19.7%

38.4%

50.4%

65.3% 195.5

# of Accounts Total Revenue

0.1

0.2

1.0

7.2

15.8

90.1

$2,374 $35,605

$5,435 $29,350

$30,985 $35,202

$178,628 $52,448

$1,218,083

$5,677,545

$16,944,028

Revenue per Account

$74,606

$65,297

$90,794

50-100 Lives % of Book

0.8%

1.1%

14.4%

17.2%

18.4%

19.2%

18.5% 129.1

# of Accounts Total Revenue

0.1

0.0

1.7

5.8

14.5

91.9

$430

$565

$23,999 $15,479

$132,492 $25,339

$300,773 $22,262

$1,564,897

$3,735,611

Revenue per Account

$6,443

$15,245

$22,434

$31,220

Under 50 Lives % of Book

94.5%

76.8%

74.8%

63.0%

43.3% 147.7

30.3%

16.2% 932.5

67.3

1,281.5

# of Accounts Total Revenue

5.0

8.8

42.6

$594,672

$2,340,440

$3,525,253

$15,173 $3,002

$14,314 $2,538

$78,237 $2,845

$219,686

$4,681

$6,808

$7,016

Revenue per Account

$4,283

Note : Comparison Group Averages are based on the average for each individual line item and therefore may not validate when attempting to replicate calculations.

SPECIALIZATION

AGENCIES WITH REVENUES OF:

<$1.25M $1.25-2.5M $2.5-5M $5-10M $10-25M $25-100M >$100M

% of Agencies with Specialty Rev Average Total Specialty Revenue 1

13.3%

22.2%

37.9%

39.6%

41.8%

55.6%

53.8%

$263,351

$550,555

$1,750,467

$2,771,521

$11,074,072

$18,208,522

$79,027,562

Average % Net Revenue 1

26.7%

30.3%

34.0%

37.6%

44.1%

39.9%

48.1%

1 Only for those firms who reported speciality revenues

% of Agencies with Specialty Revenue

74.5%

67.4%

64.3%

66.7%

59.1%

56.3%

55.6%

53.8%

50.0%

48.4%

41.8%

41.7%

39.6%

37.9%

33.3%

24.1%

22.2%

13.3%

10.5%

N/A

N/A

< $1.25M

$1.25-2.5M

$2.5-5M

$5-10M

$10-25M

$25-100M

>$100M

2023 BPS 2024 BPS 2025 BPS

Cross Category Comparison

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