2025 Best Practices Study Summary

About the Study: The History Since 1993, Reagan Consulting and the Big “I” have partnered to produce the Best Practices Study , a comprehensive examination of the top performing agencies across the country. The Study compiles benchmarking data on the key metrics of agency performance and value, including revenue growth and profitability, financial stability, expense management, and sales and operations productivity. The Process Every three years, the Big "I" and Reagan Consulting ask insurance companies, state association affiliates, and other industry organizations to nominate agencies they consider to be among the best in the industry for each of the BPS ' s revenue categories. Nominated agencies are then invited to participate in the Study by completing an in-depth survey detailing their financial and operational year-end results. These results are then scored and ranked objectively to determine which agencies earn the Best Practices agency designation. 2025 is the beginning of the current three-year Study cycle (2025-2028). Over 1,100 independent agencies throughout the U.S. were nominated to participate in the annual Best Practices Study . Although participation took extensive time and effort, 349 of the nominated agencies qualified and were designated as Best Practices agencies. These top-performing agencies' results serve as the foundation for the 2025 Best Practices Study and the next 2 years of the Best Practices Study. Future Participation Inclusion in the Best Practices Study is a prestigious recognition of superior performance. 2025 marks the beginning of a new study cycle. Agencies that believe they have the qualities of a Best Practices agency and wish to be nominated to participate in the 2028-2030 Study cycle should contact their state association or an insurance carrier and ask that their name be submitted. To learn more about nominating your agency to participate in the 2028

Best Practices Study , please contact Reagan Consulting at 404-869-2535. The 2025 Best Practices Study The 2025 Best Practices Study is composed of four primary sections: 1) Study Highlights – an overview of the Study results and the latest industry trends 2) Insights on Agency Generative AI Use – A review of the ways independent agents are currently using and preparing to implement Generative AI. 3) Executive Summaries — Key benchmarks and perspectives are summarized for each of the six revenue categories. 4) Cross Category Comparison — The complete array of Best Practices benchmarks for all six revenue categories, arranged in a side-by-side format that allows for quick metric comparisons. For More Information If you have questions about the information published in the 2025 Best Practices Study , please contact Reagan Consulting at 404-869-2535. Visit the Best Practices Gateway for access to the annual Best Practices Study at: www.reaganconsulting.com/best-practices. Other resources and tools to help agencies improve their performance and enhance the value of their business are also available via the Big "I" website: www.independentagent.com. If you would like to purchase the Study , contact the Big "I" Education Department by calling 800-221 7917 or online at www.independentagent.com/best-practices.

Intro & Overview

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