2025 Best Practices Study

however, begins when AI rewires the work itself. These aren’t point tools; they’re end-to-end redesigns that reset cost curves and customer experience.

“The best roadmaps run on two tracks: velocity (quick wins, fast ROI) and vision (long-cycle reinvention). But track two can’t reside in IT; business leaders must ask, “If we built this function from scratch around AI, what would it look like?” Technology enables change; however, business owns it. Treat early wins as scaffolding, not substitutes, fund bold bets while proving value, and keep the business in the driver’s seat. The brokers that master this dual tension will lead the industry.” Producer and Staff Upskilling Brokerages must prepare their workforce to thrive in an AI-augmented environment. AI readiness is particularly critical for attracting and retaining young producers. Today’s talent expects access to modern tools, data-driven workflows, and an intuitive user experience. Producers who are equipped and embrace new technology in their sales process are and will continue to be more successful compared to their peers who resist the change. In a recent study conducted by Reagan Consulting, Broker Tech Ventures (BTV) partner firms were surveyed to evaluate the performance of their producers. Producers were split into two groups, tech-enabled and non-tech-enabled, then ranked based on new business generated in 2024.

Median Book Size of Producers under 35

Median New Commissions of Producers under 35

$384,355

$216,000

$170,909

$104,000

Tech-Enabled

Non Tech-Enabled

Tech-Enabled

Non Tech-Enabled

Producers under age 35 who are tech-enabled generated over $65,000 more in new business last year and had a total book size averaging $168,000 larger than their non-tech-enabled peers. Producers at BTV partner firms have access to a suite of tools, including AI Assistants, AI Customer Sourcing tools, and AI Policy review applications. Producer AI Tools augment a producer's sales ability by eliminating the low-value tasks and making them more effective and efficient at reaching a greater number of prospects. Beyond producers, the broader staff must also be trained and upskilled. When implemented in context, AI eases cognitive load and helps staff move away from repetitive tasks and toward higher-value client-focused activities. In this way, AI does not replace the workforce but enhances it, allowing employees to spend more time solving problems and building relationships. AI Organizational Readiness Technology alone does not create value; organizational readiness does. Studies consistently show that the success rate of AI implementations correlates directly with upfront planning, structural alignment, and change management strategies. Brokerages looking to adopt generative AI must start with internal alignment and a clear-eyed view of what readiness entails.

Generative AI: Transforming Insurance Practices

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