2025 Best Practices Study
Executive Summary
Average Revenues $813,367
Regional Distribution
Weighted Average Shareholder Age (WASA) 58.4
Revenue Distribution (as a % of Gross Revenue)
Northeast
6.7%
Midwest
33.3% 13.3% 46.7%
Corporate Structure
West
Average Number of Shareholders 1.5 Average Number of Agency Locations 1.1
Southeast
Sole Prop. 6.7%
C Corp 13.3%
Southwest
0.0%
LLC 13.3% PROFILE & REVENUE GROWTH & STRATIFICATION
Commercial P&C
35.1% 56.4%
Personal P&C Group L/H/F
4.0% 4.0% 0.5%
S Corp 66.7%
Contingent/Bonus
Other
Notes
Account Stratification
Organic Growth in Net Commissions & Fees (excluding contingents, bonuses & overrides)
Commercial P&C
• Agencies under $1.25M in revenue posted a 9.0% organic growth rate, increasing from 5.4% in 2024. For the first time in three years, this revenue group does not have the lowest overall organic growth rate. • This revenue category generated the highest percentage of revenue from personal lines (56.4%) of all revenue categories.
< $5K
69.2% 13.1%
16.8%
15.5%
14.2%
$5K to $10K $10K to $25K $25K to $50K
12.4%
11.2%
6.1% 2.8% 8.9%
9.0%
7.2%
> $50K
3.4%
Group L/H/F
Total Agency
Commercial P&C
Personal P&C
Group L/H/F
<50 Lives
94.5%
50-100 Lives >100 Lives
0.8% 4.7%
Median
Top Quartile
Note: Commercial P&C includes Bonds/Surety. Group L/H/F includes Group Medical, All Other Group, and Individual L/H/F.
<$1.25M
25
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