2025 Best Practices Study
Executive Summary
Average Revenues $1,875,302
Regional Distribution
Weighted Average Shareholder Age (WASA) 54.0
Revenue Distribution (as a % of Gross Revenue)
Northeast
22.2% 25.9%
Midwest
Corporate Structure
West
3.7%
Average Number of Shareholders 1.7 Average Number of Agency Locations 1.5
Southeast
40.7%
C Corp 14.8%
Southwest
7.4%
LLC 29.6% PROFILE & REVENUE GROWTH & STRATIFICATION
Commercial P&C
49.6% 41.1%
Personal P&C Group L/H/F
2.6% 5.9% 0.8%
S Corp 55.6%
Contingent/Bonus
Other
Notes
Account Stratification
Organic Growth in Net Commissions & Fees (excluding contingents, bonuses & overrides)
Commercial P&C
• The $1.25 to $2.5M revenue band posted the highest top quartile organic growth rate at 15.9% for the second year in a row compared to other bands. • Agencies in this revenue group continue to gain the smallest percentage of revenue from Group L/H/F business compared to other revenue bands, decreasing 0.4% from 2024.
< $5K
59.0% 14.3% 11.8%
19.7%
$5K to $10K $10K to $25K $25K to $50K
15.9%
14.3%
13.9%
12.1%
10.1% 10.0%
4.9% 9.9%
> $50K
0.7%
Group L/H/F
Total Agency
Commercial P&C
Personal P&C
Group L/H/F
<50 Lives
76.8%
50-100 Lives >100 Lives
1.1%
Median
Top Quartile
22.1%
Note: Commercial P&C includes Bonds/Surety. Group L/H/F includes Group Medical, All Other Group, and Individual L/H/F.
$1.25-2.5M
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