2025 Best Practices Study

Executive Summary

Average Revenues $3,686,085

Regional Distribution

Weighted Average Shareholder Age (WASA) 55.7

Revenue Distribution (as a % of Gross Revenue)

    

Northeast

13.8% 41.4% 10.3% 20.7% 13.8%

Midwest

Corporate Structure

West

Average Number of Shareholders 2.1 Average Number of Agency Locations 2.4

C Corp 20.7%

LLC 10.3%

Southeast

Southwest

PROFILE & REVENUE GROWTH & STRATIFICATION

    

Commercial P&C

50.1% 33.3%

Personal P&C Group L/H/F

S Corp 69.0%

5.8% 9.0% 1.8%

Contingent/Bonus

Other

Notes

Account Stratification

Organic Growth in Net Commissions & Fees (excluding contingents, bonuses & overrides)

Commercial P&C

• These agencies posted a 10.4% organic growth rate, down from having the highest rate in 2024 at 11.7%.

 < $5K

40.4% 15.7% 17.0% 11.1% 15.8%

21.2%

 $5K to $10K  $10K to $25K  $25K to $50K

16.7%

13.7% 13.0%

11.0%

10.4%

8.3%

• Commercial P&C growth rate

 > $50K

3.6%

decreased 5.8 percentage points year over year, contributing to the lower total agency organic growth rate.

Group L/H/F

Total Agency

Commercial P&C

Personal P&C

Group L/H/F

 <50 Lives

74.8% 14.4% 10.8%

 50-100 Lives  >100 Lives

Median

Top Quartile

Note: Commercial P&C includes Bonds/Surety. Group L/H/F includes Group Medical, All Other Group, and Individual L/H/F.

$2.5-5M

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