25-27BPStudyCovers

UNVALIDATED PRODUCER METRICS

AGENCIES WITH REVENUES OF:

MEDIAN

<$1.25M $1.25-2.5M $2.5-5M $5-10M $10-25M $25-100M >$100M

Number of Unvalidated Producers

-

-

1.0

2.0

4.0

10.5

30.0

Average New Commissions Average Book Serviced

$29,300 $29,300 $62,030

$17,451 $19,840 $45,248

$21,843 $42,509 $63,000

$24,074 $42,445 $71,846

$32,894 $80,314 $77,842

$36,503 $98,655 $103,000

$48,295 $115,001 $119,455

Avg Estimated Annual Compensation

AGENCIES WITH REVENUES OF:

TOP QUARTILE

<$1.25M $1.25-2.5M $2.5-5M $5-10M $10-25M $25-100M >$100M

Number of Unvalidated Producers

-

1.0

2.5

3.8

6.0

14.8

66.0

Average New Commissions Average Book Serviced

$30,650 $92,650

$20,320 $47,383

$45,135 $143,127

$44,851 $125,329

$59,914 $156,879

$53,352 $155,531

$73,500 $173,250

NUPP (Net Investment in Unvalidated Producer Pay): Low Median

0.0%

1.6%

1.5%

1.4%

1.5%

1.7%

1.5%

High Top Quartile

0.0%

2.6%

3.3%

2.7%

2.8%

2.4%

1.8%

Producer Success Rate

17.6%

40.9%

30.9%

39.8%

49.1%

56.6%

43.4%

Effective NUPP: Median

0.7% 2.0%

1.0% 1.6%

0.6% 0.9%

0.0% 0.0%

0.7% 2.2%

0.5% 2.0%

0.6% 2.1%

Top Quartile

NUPP (Net Investment in Unvalidated Producer Pay), expressed as a percentage of net revenue, is the difference between what an agency pays its unvalidated producers and what the producers would earn under the agency’s normal commission schedule. It is an excellent metric to assess the financial investment an agency is making in its next generation of producer talent. Effective NUPP, which is the product of an agency’s investment in unvalidated producers (NUPP) and success rate in hiring producers (Producer Success Rate), is expressed as a percentage of net revenue. It is the best overall measure of an agency’s effectiveness in recruiting and developing sales talent.

Effective NUPP

2.2%

2.1%

2.0%

2.0%

1.6%

1.0%

1.0%

0.9%

0.8%

0.8%

0.7%

0.7%

0.7%

0.6%

0.6%

0.6%

N/A

0.5%

0.4%

0.0%

0.0%

< $1.25M

$1.25-2.5M

$2.5-5M

$5-10M

$10-25M

$25-100M

>$100M

2025 BPS Median 2026 BPS Median 2026 BPS Top Quartile

Cross Category Comparison

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