P R A D

ensure that it remains relevant. Do not let the producer recruiting and development strategy become another “key initiative” relegated to a dusty three-ring-binder on the shelf.

The execution is the tactical piece of the puzzle. While perhaps not as glamorous as the creation of the strategy itself, the execution is just as important. Firms can ensure that they are tactically sound by elevating the importance of producer recruiting and development, ensuring someone owns it, investing properly and practicing accountability.

49 Producer Recruiting & Development Study