December 2017 catalogue

CNBC FEATURE

AIA

As Asia gets wealthier, it’s not getting healthier. It’s why David Beckham has become the face of wellness for insurer AIA. Emily Tan meets AIA CMO Stuart Spencer and David Beckham on the next Marketing.Media.Money.

Lanson Champagne

It’s the go-to drink for celebrations, but Champagne makers face increasing competition from Prosecco. CNBC goes behind the scenes at Champagne house Lanson to see how the brand keeps pace with their sparkling rivals.

Hilton Hotels

CNBC looks at how Hilton Hotels is using technology to generate loyalty and hopefully, a bigger slice of the multi trillion dollar travel and tourism business .

RBS

From the world’s biggest bank, to the poster child of the financial crisis . RBS’ CMO , David Wheldon, reveals how marketers can help restore trust.

Cannes Special

CNBC heads to the Cote d’Azur bringing you the highlights of this year’s Cannes Lions Festival of Creativity .

Heineken

Heineken now wants to refresh new markets with the launch of 0.0% - an alcohol free version. Carolin Roth talks to Jan Derck van Karnebeek about marketing the brand in a highly competitive beverage industry .