VINERS THROUGH THE AGES

A determined recovery

A brand leader

In post-war 1950s Britain, whilst homeowners had less money to spend, the desire for high quality and stylish products soared. Viners took this on-board and made it part of their strategy, hiring freelance designers to develop distinctive yet affordable products that would appeal to homeowners looking to make a quality investment. The most successful initiative was designed by Gerald Benney, recognised for his iconic Studio collection that has held strong as a best- seller for the company up until this day. Benney’s pieces can still be found in homes up and down the country.

A series of successful brand marketing campaigns delivered national recognition with Viners claiming their place as industry leaders by the 1970s. By this time, the company employed over 800 people and officially became the largest manufacturer of cutlery in the UK. Viners joined The Rayware Group in 2014, sitting alongside some of the biggest names in British homewares including Kilner ® , Mason Cash and Typhoon. Lovingly designed and developed in the UK, Viners currently sell 83 different ranges nationwide, from stunning cutlery to professional pans and stylish knife blocks to gift sets for every dining need. Viners today

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