Capital Equipment News February 2016

TRANSPORT

CNH INDUSTRIAL appoints new SA managing director By Pierre Sanson

C NH Industrial, a global leader in the capital goods sector and parent com- pany of IVECO recently announced the appointment of Carmelo Impelluso as the Managing Director, overseeing opera- tions in IVECO Southern Africa Right Hand Drive markets. Carmelo Impelluso replaces Mario Gasparri, who has left the company to pursue other interests. Prior to his ap- pointment, Mr Impelluso was the Director of Iveco Brand Pre-owned vehicles since September 2014. A graduate in Economics from the Univer- sity of Turin, he commenced his business career in the finance division of the com- pany within the motor division. His promo- tion to CFO gave him the necessary back- ground and experience to be appointed to the IVECO (CNHi Group). Carmelo Impelluso has worked for CNH in Spain, Italy and Brazil since 2001, al- ways in IVECO’s commercial vehicle enti- ties with special emphasis on the dealer network. Since 2014, Carmelo Impelluso was re- sponsible for the Iveco brand pre-owned vehicles where he increased the efficiency in the management of the entire business cycle, from the sale of new vehicles to managing the buy-back vehicles and sub- sequent used vehicle sales. In an exclusive interview with Capital Equipment News, after his recent arrival in Johannesburg, he gave a brief outline of the strategies he intended to implement during his tenure at the helm of CNH In- dustrial. “Iveco did not quite achieve the intended volumes in the South African market in 2015 so we have more focus on results going forward. The New Daily is our big- gest volume seller and this has kept our figures at a reasonable level but we need to improve in the heavy truck market.” said Impelluso. “The 682 model that was launched last year has established a good basis for an improvement in our share of the heavy market and the order intake will see a positive effect on the results for the first quarter of 2016. We are looking at the

682 to compete favourably in the fleet markets where cost implications are more prevalent.” continued Impelluso. When asked about the recent manage- ment re-structure, Impelluso commented as follows, “We have a new management team with 80 % of the personnel with little more than six months service. It is refresh- ing to be virtually at the beginning again with a motivated team with fresh ideas. We may not be an effective player today but the company has invested substantially in the country so we are here to stay. The in- vestment in the Rosslyn plant has provided the stability the brand required and with it has given us the tools to succeed.” “Iveco has always been the forefront of product development and have today their best product range ever, with the Stra- lis HI-Way achieving Truck of the Year in 2014, with the New Daily International Van of the year 2015 and the Eurocargo Truck of the Year in 2015. With the addi- tion of the 682, we can now offer a quality perspective, well up with the best in the industry,” said Impelluso.

Carmelo Impelluso

“With our network of 20 dealers in South Africa, 1 in Botswana, 2 in Namibia and 7 in our export market, we are in the right positions to cover the country very well and to provide the proper service to our customers. Our main strategy in this area is to offer cost of ownership driven solu- tions to our customers that will include maintenance, finance and guaranteed trade-in options.” ❂

In concluding, Impelluso added further,

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