CGC Oakgrove Ebook 3.0

Marketing and Adver tising

Sector Outlook A career in adver tising or marketing could find you co-ordinating events, promoting sales, building brand awareness or managing an adver tising campaign. Overall, more oppor tunities exist within marketing where you could be working in-house or on a contractual basis. The industry has been affected by the recession in recent years but is now growing at around 3% per year. This figure is expected to rise to 5% by 2015. In total around 97, 000 people work in advertising but competition for job is intense. To improve your chances of finding work you will need to keep up to date with how new technology has introduced new possibilities of communicating products to a target audience. Online advertising revenue, for example, is a major growth area as consumers access more media content over the Internet. You will also need to be a team player since you will be working alongside strategists, writers, designers, researchers and statisticians to discover and target new or existing customers. Getting into the industry will require you to have a passion for advertising, a tenacious approach, strong interpersonal skills and a flair for creativity. Most entrants hold a degree but employers often consider a variety of disciplines. Jobs oppor tunities exist within large corporations such as Diaego, L’Oreal and Unilever. Vacancies can also be found with adver tising agencies such as BD Network, Iris worldwide, Ogilvy Public Relations, and Saatchi & Saatchi. Look out also for oppor tunities with market research companies such as B2B International, GfK, Ipsos MORI, Millward Brown, and Mintel. The majority of companies are located in the London area with other key centres being, Birmingham, Edinburgh and Manchester. Don’t forget to explore oppor tunities with smaller, less known marketing companies as a possible first step.