Corkills Hyundai Presentation

Why do so many people choose Corkills Motor Group?

Corkills Motor Group

Three business locations in the North West of England.

Wigan & Southport represent the Volkswagen brand with Northwich representing Hyundai. Corkills Wigan is the largest independent Volkswagen retailer in the UK.

2018 End of Year Forecast

Northwich £66k Wigan £350k Southport -£36k

2019 Budget

Northwich £134k Wigan £281k Southport £111k

Our Core Values

- Consistency - Passion - Honesty - Respect - Learning - Family

Investment in People

2018 launch of our Senior Management Leadership Programme

Investment in People

The core values of the business were agreed by the delegates of our Senior Management Leadership Programme.

These values form the culture of the Corkills business.

Corkills (Northwich) Limited

Company structure

CEO - Adrian Kermode Managing Director - Sally Smith

Head of Group Operations - Jenny Bell Head of Group Finance - Angela Williams

Group Accountant - Carl Midgeley Group HR Manager - Christine Lonsdale Group IT Manager - Gavin McMillan Head of Hyundai Aftersales - Les Randles Head of Hyundai Sales - Gary Nicholson Sales Team Leader - John Garside

2018 Investment in people

Two additional Technicians

Additional Service Advisor

Additional CLD & Recovery Driver

Additional Valeter

Additional Sales Administrator

Three additional Sales Executives

2018 Investment in premises

Exterior

- Removal of high perimeter fence

- Improved exterior lighting

- Extension of used car display

Investment £50k

2018 Investment in premises

Aftersales Centre

- PDI Preparation Centre

- Used car Prep Centre

- Fast Fit Tyre & Exhaust Bay

- MOT Test Facility

- Upgraded Parts Facility

- New staff Rest Room

Investment £70k

2018 /19 Investment in Infrastructure

- CDK Drive Dealer Management System

- IT Network. Hardware & Software

- Electronic Vehicle Health Check

- Digital Showroom System

The above to be networked into a Group Telecoms & Customer Contact Centre

Total investment £130k

2019 Investment in Digital Marketing

- corkills.com to become a Group-wide eCommerce platform

- The website will be a true reflection of our physical business - The platform will provide an intuitive and interactive journey for our customers. Whether their requirements are new car, used car, aftersales or local business related - Two suppliers remain in the selection process to provide the new platform.

- Build shall commence in the New Year with launch 1st April 2019

Total investment £24,400

Investment in Marketing

Multiple marketing campaigns have been implemented across digital and traditional media. - Tactical new, used & Signature used car campaigns - CRM programmes introduced such as Corkills Drivers Club, Business Networking Events and Winter Check Workshops - Seasonal Aftersales campaigns & fixed price service offers - Sponsorship of local events such as the Northwich Beer Festival, The Cheshire Show & The Prestbury Light Switch on - Ongoing investment with HDMS, G Forces, Facebook, Google and Gubagoo to generate, capture and convert online traffic into showroom enquires, including Sky AdSmart.

Investment in Charity and Community

Multiple charitable and community groups receive our support, and will continue to do so. - Supporting Bangers4Ben with Rockfield Media - The Multiple Sclerosis Society fundraising Calendar - Macmillan Cancer Support Coffee Morning - Northwich Round Table Santa Sleigh 2017 & 2018 - Leonard Cheshire Christmas Carol Service 2018

2018 Position Year to Date

Sales Objective 374 Sales Actual (YTD) 371

Local market share 4.77% Positioned 48/169

Hyundai Finance Volume Objective £2,750,000 Actual (YTD) £2,757,075

Parts Sales Objective £152k Parts Sales Actual (YTD) £171k

Overall Customer Satisfaction 9.3 of 10 Likely to Recommend (Sales 9.5 & Aftersales 9.1)

Our 2020 ambition is to sell 1,000 units and return £200k

Our future with the Hyundai brand.

Potential location identified.

Red line depicts Queens Street Retail Park, Preston.

This is a focus of regeneration activity and investment for next 8 years. Uplifting, new housing etc.

Blue line is part of City Centre - easily accessible on foot.

Preston launch & ongoing marketing

Activity will include, but is not limited to:

- Press Releases ahead of and during build (online and print) - Group website & social media promoting progress - Opening weekend celebrations - Sky Adwords awareness campaign - GDN & Adwords campaigns - Facebook Advertising within AOI - OOH print & digital sites across the City - Product placement such as PNE & St Georges Shopping Centre - Collaborations with non- competitive Preston businesses - Local Business Prospecting - Charity & Community initiatives

Thank you