Management Development Programmes 2020

CM1 Programme – Units Covered

Understanding Marketing for Managers

To develop knowledge and understanding of marketing principles and techniques

Indicative content:

• Pernod Ricard marketing course developed and delivered by CBL Marketing team. • Understand and be inspired by the Pernod Ricard way of building Passion Brands • Clarify a common Marketing language • Move forward together as ‘Brand Builders’ in Pernod Ricard • Understand the tools used to build Brand compass • Understand the annual Planning process to build brand experience • Use of Activation plans to bring brands to life.

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