Year 12 IB Extended Essays 2018

The above is a pie chart visualizing the results of the final peer survey questions, which company’s

marketing do you believe has been most effective? It is clear from the responses from my peers that

they believe Red Bull is the most effective. This is likely due to Red Bulls global presence, especially

online, which allows for them to reach the teenage demographic effectively. As the survey only had 28

responses, it is limited in the form of size and thus is too unsubstantial to make a conclusion from but

does serve as indication as to which strategy is likely to have been more effective which teenagers.

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